Digital Product & Community
Case Study
Lootix
A digital collectibles platform we designed and built end-to-end for a gaming organisation — turning a loyal fanbase into a daily-active community that keeps coming back to collect, trade, and connect.
The Challenge
A huge audience, but nothing to keep them coming back.
The organisation had a large, devoted following but no product of its own to turn that attention into daily engagement — or revenue. They needed something fans would return to every day: a place to collect and trade digital cards of their favourite creators that felt instant and secure even during busy live trading, included social features that kept people hooked, and could be run entirely by their own team. MVPARC handled all of it — strategy, design, graphics, development, and the admin tools behind it.
Our Mission
"Turn a passionate audience into a living product they open every single day — and a new way for the brand to grow and earn."
The Process
How we
approached it.
Design & Game Feel
We designed the card-opening experience, social flows, and the visual system for each card rarity — the details that make people want to come back.
Live Trading Engine
We built fast, secure real-time trading and inventory so fans can propose and complete trades instantly, even at peak load.
Admin & Analytics
We built a control panel and dashboards so the team can add creators, run the economy, and see what's working — without needing developers.
Technology Stack
Core Solutions
Form meets function.
A Product Fans Open Daily
Collectible card tiers, exciting reveals, and limited drops give fans a real reason to return every day — turning passive followers into an active, habit-forming community.
Instant, Secure Trading
Real-time trading that feels instant, with safeguards so every trade is safe and fair. The thrill of trading is what keeps the community alive and growing.
Social Features That Retain
Fans follow creators, show off their collections, and build their own followings — social hooks that drive repeat visits and word-of-mouth growth at no extra cost.
A Business the Team Owns
A custom admin panel lets the organisation launch creators, run the economy, and read live analytics themselves — a self-sufficient revenue channel, not a dependency.
The Impact
A loyal audience, turned into a daily habit.
Lootix gave the organisation its own product — a smooth, engaging platform that fans return to every day. The blend of instant trading and social features drove strong early retention and steady community growth, and the admin tools mean the team runs and grows it on their own.
1.2M+
Cards Opened
Instant
Trading Feels
Strong
Day-One Retention
500k+
Community Connections
"MVPARC built an entire product and community for us from nothing. The design is fantastic, trading just works, and the admin tools mean we can grow it ourselves. It gave our audience a reason to show up every day."
Founder
Gaming Organisation
More Work